Nassau, BAHAMAS
H&M's 2013 Summer Campaign
Beyonce Beautiful
H&M's 2013 Summer campaign will feature entertainment sensation, Beyonce Knowles as the face of its summer advertising onslaught. The Grammy Award winning singer will not only appear in print ads, billboards and television commercials for the clothing giant, but will also be able to take credits for assisting with designs for the summer collection.
In one photograph, Beyoncé is captured working a fierce tie-dye bikini from the H&M for Water Range. A quarter of sales from the bikini will be donated to the WaterAid charity. When probed about the details of the collaboration Ann-Sofie Johansson, head of design at H&M, proudly asserted, “They are full of her own personal style.” One of the most anticipated items of the collection is what has been described as “the perfect body-con dress,”; a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. When asked for her comments on the experience the gorgeous new mother said, “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The print and outdoor ads will be a salute to her upcoming world tour as it is titled, "Beyoncé as Mrs. Carter in H&M.” Look for the campaign to head into full swing in May 2013.
Only In Paradise!
H&M's 2013 Summer Campaign
Beyonce Beautiful
H&M's 2013 Summer campaign will feature entertainment sensation, Beyonce Knowles as the face of its summer advertising onslaught. The Grammy Award winning singer will not only appear in print ads, billboards and television commercials for the clothing giant, but will also be able to take credits for assisting with designs for the summer collection.
In one photograph, Beyoncé is captured working a fierce tie-dye bikini from the H&M for Water Range. A quarter of sales from the bikini will be donated to the WaterAid charity. When probed about the details of the collaboration Ann-Sofie Johansson, head of design at H&M, proudly asserted, “They are full of her own personal style.” One of the most anticipated items of the collection is what has been described as “the perfect body-con dress,”; a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. When asked for her comments on the experience the gorgeous new mother said, “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The print and outdoor ads will be a salute to her upcoming world tour as it is titled, "Beyoncé as Mrs. Carter in H&M.” Look for the campaign to head into full swing in May 2013.
Only In Paradise!