Rihanna dons bubblegum pink dress, pearls and silk gloves to launch her latest scent, RiRi by Rihanna Eau De Parfum.
The edgy singer shows us her softer side in new promotion shots!
The new scent, which launches in September, promises to capture a fresh, vibrant essence with a playful twist, inspired by the star's passion to be authentic and true to herself.
'Each fragrance we create brings something new and different,' said Rihanna.
'This is a flirty, more feminine scent. I love that we can use interesting combinations that reflect a new overall feel.'
The bottle, designed by fashion fan Rihanna, aims to combine iconic glamour with a sleek finish. The formula is said to have been comprised a blend of passion fruit extract, rum absolute (the alcohol famous in Rihanna's home country of Barbados), sparkling cassis, Italian mandarin, Japanese honeysuckle and Indonesian sandalwood.