F ROYAL PALM OMNIMEDIA: Sarah Jessica Parker Celebrates 10th Anniversary of "Lovely"

Sarah Jessica Parker Celebrates 10th Anniversary of "Lovely"


Baring all: Sarah Jessica Parker, 50, posed in a cadet blue sweatshirt with the word 'lovely' scrawled across in gold as a part of her new campaign celebrating the 10th anniversary of her first fragrance, Lovely 


    Style icon Sarah Jessica Parker, donned a comfortable limited edition grey sweatshirt and absolutely nothing else for a sexy photoshoot to note the the tenth anniversary of  the perfume she first launched in 2005, 'Lovely'.  The Mom of three and business woman was proud to show that she's still got not just  'it', but legs for days and much more in her arsenal. 




     Not only did she celebrate the perfume's anniversary, she used it to also promote the release of a new limited edition bottle for Lovely. New look: To celebrate her perfume's 10th anniversary, Sarah Jessica is releasing a special-edition bottle (pictured)



     Lovely's launch in 2005 was so highly successful the savy entrepreneur then launched her second fragrance, Covet, two years later.  Since then she has gone on to launch several fragrances including Lovely Dawn, Twilight, Endless and Covet Bloom. 


 'I came to fragrance because I really truly loved it.  For 20 years, I dreamed. When I got my first BlackBerry in 1999, one of the first things that I entered in the memo section was names of fragrances.'    SJP


Behind-the-scenes: The Sex and the City star left her gold hair flowing around her shoulders as she posed for the camera with her tan legs on display 


 'When Lovely came out,' she continued, ' I would always describe her as a really polite fragrance, that she had social grace.  It was as if she stepped into somebody else's world but it was very passive, so that people wouldn't object to whatever she left behind.'  SJP




   'My mother, a couple actresses I worked with, and influential women in my life always smelled really good,' she said. 'One of the first things I bought as a young adult who was earning my own money was a fragrance.'