"I've been working in the labs for years to see a pigment with this finish, and I knew once I touched it that it was major; there is something magnificent about its pure form that leaves me breathless," McGrath shared with the British press. "The resulting look is liquid-like, a gilded glaze of intense colour." 

Source:http://www.buro247.com.au/beauty/news/strike-gold-pat-mcgrath-s-debut-make-up-product-go.html